As simple as it is delicious, tasting a classic WISE potato chip is like saying hello to a lifelong friend. This kind of loyalty can't be found in ...

Stay true. Wise Onion & Garlic is a snack for snackers who'd rather go down with the chip than compromise who they are. With a tangy, robust fl...

Odd couples can make beautiful babies. WISE Honey BBQ potato chips is just such a union. Zesty BBQ comes together with honey's signature sweetness ...

The taste of inspiration! As done and done over as BBQ chips are, the Wise kind still feel like a stroke of genius. There have been many mimics, bu...

If our Jalapeno NY Deli Kettle chips hurt anyone, we're blaming this whole idea on the intern. To take our NY Deli Kettles and stack them with jala...

One taste of Wise NY Deli Kettle chips and you'll be ready to book a Greyhound and audition for Broadway. Bright lights, big city, BOLD flavor—the ...

Outgoing doesn't always mean easygoing. This Dipsy Doodle is doused in BBQ, giving the waviest Wise chip a smoky edge that, as always, is great alo...

A snack for conquerors. The full, velvety flavor of cheddar and the rich taste of sour cream come together in this Ridgie to make a real snacking s...

Take the cheesy potato chip experience to a whole new level by trying an intense & bold cheese flavor designed to tantalize your taste buds  Ta...